Ebook Returns: 16 Ways to Minimize Them . . . and Sell More Ebooks Online Yuwanda Black

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Ebook Returns: 16 Ways to Minimize Them . . . and Sell More Ebooks Online  by  Yuwanda Black

Ebook Returns: 16 Ways to Minimize Them . . . and Sell More Ebooks Online by Yuwanda Black
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Ive written close to 30 ebooks and have been selling them online since 2004. And, every time I get an ebook return, I wonder what I could have done better to prevent it. I think, I was clear about the info included, why are they requesting aMoreIve written close to 30 ebooks and have been selling them online since 2004. And, every time I get an ebook return, I wonder what I could have done better to prevent it. I think, I was clear about the info included, why are they requesting a refund? This feeling quickly subsides though because it doesnt happen that often.Ebook Returns: Who Can Benefit from This InformationBefore we go any further I want to say, this ebook is not for every ebook writer, publisher and/or seller.

While much of the information within will apply to many ebook writers, publishers and sellers, the material here is specifically for those who deal in the how-to, non-fiction genre. With that being said, lets get started.My Firms Ebook Return RateIm lucky, less than 1% of those who purchase ebooks from InkwellEditorial.com (my company) request a refund. Ive been selling ebooks online since 2004 and went back through almost three years of records.I ran my return numbers from PayPal from January 1, 2009 through August 29, 2011 – just from my website, InkwellEditorial.com (not Amazon or Clickbank or Lulu – other places I sell ebooks).I chose this time period because (i) it was the most recent as of this writing- and (ii) before then I wasnt logging almost daily sales like I do now.

Following is what I found.NUMBER OF TRANSACTIONS: 2569ITEMS SOLD: 2990I processed exactly 20 refunds out of over 2,500 transactions.Ebook Returns: What I Gleaned from My Research on Ebook ReturnsRoughly that anything less than this percent seems to be about the norm.Your ebook return rate depends a lot on some key factors.With this researched info in mind, following are 16 things you can do to minimize ebook returns.Following is a complete Table of Contents for this EbookTABLE OF CONTENTSEbook Returns: Who Can Benefit from This InformationMy Firms Ebook Return RateEbook Returns: Some Industry StatsA Successful Pro Blogger Discusses His Ebook Return RateWarriorForum Ebook Return DiscussionThe Clickbank Refund Rate$1,200 in 11 Days in Clickbank SalesSome Reasons for Higher-Than-Average Clickbank Ebook Return RatesEbook Returns: What I Gleaned from My ResearchI.

PROVIDE A COMPLETE TABLE OF CONTENTSWhy a Table of Contents Is CriticalII. CONTENT DELIVERYHow to Write Content that Decreases Ebook ReturnsIII. DONT WRITE CRAP!IV. AUTO DELIVERYV. CUSTOMER SERVICE – HOW QUICKLY TO RESPOND TO CUSTOMERSMy Experience with Ebook Returns: How Quickly to Respond to Buyers to Lessen the Chance That Theyll Request a RefundMessage to Ebook Buyers that Helps Minimize Ebook ReturnsWhy Many Who Request Ebook Refunds Really Dont Want Their Money BackVI. ASK FOR FEEDBACKThe 80/20 Rule of MarketingVII.

CONDUCT RESEARCH TO PREVENT EBOOK RETURNSThe Secret to Making Sure Your Ebook Will Sell Before You Write ItVIII. WRITE AN AUTHOR BIO3 Things I Do in My Author Bio That Helps to Decrease Ebook ReturnsIX. DEVELOP A REFUND POLICYX. WRITE FROM EXPERIENCE3 Reasons Writing from First-Hand Experience Decreases Ebook ReturnsEbook Writing Tip for New, Nonfiction Ebook WritersXI.



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